killerkeith
Well-known member
Harley Davidson has always been great in the marketing dept. This gimmick would get me into a dealership.
Perhaps the most novel program, however, is Harley's new "jumpstart" demonstration. Realizing that both its image and its motorcycles can be intimidating to neophytes, the company has set up demonstration booths in select U.S. dealerships that feature a working motorcycle strapped down in a stationary frame allowing the customers to start the engine, run through the gears and gun the throttle (for enthusiasts, imagine a "dyno" without the horsepower measurement) to their heart's content. Harley-Davidson Canada will be installing it in specific dealers over the next year.
http://autos.ca.msn.com/editors-picks/are-harley-davidsons-just-for-old-guys
Perhaps the most novel program, however, is Harley's new "jumpstart" demonstration. Realizing that both its image and its motorcycles can be intimidating to neophytes, the company has set up demonstration booths in select U.S. dealerships that feature a working motorcycle strapped down in a stationary frame allowing the customers to start the engine, run through the gears and gun the throttle (for enthusiasts, imagine a "dyno" without the horsepower measurement) to their heart's content. Harley-Davidson Canada will be installing it in specific dealers over the next year.
http://autos.ca.msn.com/editors-picks/are-harley-davidsons-just-for-old-guys