Anyone know how to fix motorcycle parts retail in Canada? | GTAMotorcycle.com

Anyone know how to fix motorcycle parts retail in Canada?

Priller

Well-known member
I sure don't. Long post ahead, but this has been bugging me for a while...

Having bought a 19 year old bike that needs a lot of work a couple months ago, I've been spending a lot of time hunting down parts for it. I've bought replacement and upgrade, OEM and aftermarket. The problem I'm having is that it's become increasingly hard to justify buying all this stuff at local shops over online retailers.

I have been a strong believer in supporting local stores for a variety of reasons. They employ locally, they offer a repository of knowledge, they have things you can actually try on before you buy, they can be community hubs for motorcyclists, etc. I've had excellent relationships with a select few shops in the past, and have been happy to a pay a reasonable premium in return for these benefits. I tend to do most service myself, so spend money on gear and parts.

The problem I'm having is that what used to be a reasonable premium has become a huge premium, and hardly anyone carries stock anymore (for reasons I fully understand) and their delivery times are frustratingly long.

I can order OEM Honda parts for 30%+ savings from somewhere like Partzilla and have them in a week or two vs the months it takes from Honda Canada. I can order aftermarket stuff from literally anywhere in the world, and have it on my doorstep often in less than a week.

As an example, I was able to get some Brembo parts from Carpi Moto in Italy (delivery, border 'fees', and taxes included) for literally 50-60% of what I was quoted for the same stuff by a shop in Etobicoke. It was here in a week, and is exactly as advertised (complete with Brembo authentication cards). I did order a DID chain from that shop almost out of guilt because they'd been somewhat helpful, but paid almost $300 for it when it could be had for $200 plus shipping online. I also paid a roughly 20% premium for a Sunstar rear sprocket.

They couldn't even get a Sunstar front sprocket for the foreseeable future, though, because the distributor didn't have any stock. I got one online for less within the week, while the stuff I ordered from the shop arrived almost a month later. I had to order a different brand of braided clutch line from the one I wanted because the distributor didn't stock parts for my bike. I wanted a different sized pin for my Vortex front head lift, but there isn't a distributor in Canada for them anymore since Motovan nearly disintegrated.

From where I sit, the biggest problem seems to be the distributor model we have in Canada. Motovan, Parts Canada, Kimpex, Royal, etc. They set prices that can quickly become out of date due to exchange rate movement, they only stock high volume items, and they offer little in the way of expediting delivery, and they add cost due to middleman mark-up. In other words, they seem to add very little and cost a lot. Add to that, Motovan's woes suggest they aren't making huge margins either.

I get that it's impossible for all but the biggest retailers to negotiate deals with every parts supplier, and I don't necessarily want to see Canadian dealers go through US distributors. (One example of where this isn't ideal is UK made K-Tech suspension, who are distributed by Orient Express in the US. K-Tech UK advertises shocks for £750, or $1330 CAD. Through Orient Express, it suddenly becomes $1295 USD, or $1715 CAD.) The existing model is broken, though.

As it stands, it's really hard to justify the existing model as a customer. Spending 20-40% more to receive items with two to four times longer waits is an awfully bitter pill to swallow for the privilege of ordering something from a human.

Maybe dealerships are happy to sell bikes and offer service, leaving parts and gear to the online market, I don't know. Maybe it's just the way the world is now, and traditional retail is going to become more service oriented as we move to a more fully online economy. I just prefer to buy stuff from somewhere that I know with people I know, and I wish there was a better way...
 
Unfortunately this is not a motorcycle industry issue....this is true across the board. Some retailers figure it out, about a year ago Bestbuy started watching Amazon prices and not just matching them when asked but changing their prices to be competitive. If the distributors are asleep at the wheel and price themselves out of the internet competition then they'll lose. I want to buy all of my motorcycle gear locally....but they have been so bad for so long (20 years)....no stock and no clue. Now I buy from Canadian online...GP and Fortnite. So my local dealer doesn't get the business. but every once in a while I snag something internationally when the deal is too good to avoid. GP has matched some pricing online for me before....so they will work with you...but not if they don't know about it. In your case with parts I don't know if they have the room to match. Either way good post.
 
Fair points all. I've actually found Amazon to be weirdly uncompetitive lately with some hilariously high prices, but I'm fine with that because Jeff Bezos has enough money.

My only beef with Fortnine and GP is they seem to be trapped in the same Canadian distribution mess as everyone else in Canada, so stock for low volume bits (say, ahem, an Aprilia and a 20 year old Honda) is limited at best. Bayside seems to be able to get a wider variety of stuff, but I think that's because they focus on the sportbike market and carry lines the others don't. They were the only company I could find anywhere who listed Scotts parts, for example, besides Scotts themselves.
 
On one hand you are acting with compassion, I think all things equal, most would support the local guy.

Looking at it another way you are feeding the bears - paying a premium without getting value add teaches a merchant nothing. For small businesses to succeed, they need to leverage their lower overhead and customer service to build and retain customers. Taking and order from you then sending it to a distributor doesn't add and value, doesn't command a premium.
 
I would agree with the latter scenario if it were a case if a shop either charging too much mark-up or carrying too much overhead. In the situation with the DID chain above, I do have my suspicions that they had more room to move on mark-up, as it was a good bit more than even Canadian online shops.

But I don't think that's the case with a lot of shops. They're trapped between the inflexible wholesale rate from the distributor and the cost of running a physical storefront. It's not like their employees are overpaid! They don't have a lot of options to break the cycle.

In thinking about it, it's nuts that most dealerships still haul out the giant annual catalogues to find a part price. Prices should be reassessed a lot more often than once per year...
 
Canadian market is small and fragmented. It's lacks competition in distribution and the border logistics allow the supply chain to hike prices knowing there is a hassle cost included with importing. The only thing that changes that is to provide borderless free trade with the USA. It's starting in the car parts market as American sellers innovate and look at Canada as an opportunity. That may happen Revzilla and other bike parts suppliers.

My last purchase at Rock Auto included a muffler, 2 Gabriel gas shocks, a belt tensioner, wiper motor, and a heater controller resistor , the total bill was $175 + $30 for Fedex 3 day shipping. The best price I could get on these items from Canadian sources was a hair over $500, and no single vendor would source them all.
 
Canadian market is small and fragmented. It's lacks competition in distribution and the border logistics allow the supply chain to hike prices knowing there is a hassle cost included with importing.
I think this is one reason why things have changed so much: international shipping is as easy as it's ever been, especially if you avoid UPS, DHL and FedEx with their sometimes insane brokerage fees.

The only thing that changes that is to provide borderless free trade with the USA.
I buy more parts from Europe, so on a selfish note would prefer to see free trade with them. I also think they're much less threatening to Canada and Canadian standards on both economic and cultural levels.

It's starting in the car parts market as American sellers innovate and look at Canada as an opportunity. That may happen Revzilla and other bike parts suppliers.
In line with the above, I'm seeing this a lot more from Euro sellers like Chromeburner and FC-Moto. They list prices in CAD, offer free or reduced shipping to Canada when a certain spending threshold is reached, and include little maple leaves in their logo. Revzilla still shows everything in USD and makes little effort to Canadianise.
 
My Honda dealer tends to match prices on things, or at least come close. Have you asked?
 
I haven't got time to waste on ####ing around with Canadian retailers and their inability to provide decent service/prices...
How the hell it's faster/cheaper to get a specialty tool to my door from the UK than from a Canadian source is puzzling to me.

There are a few exceptions, but... For the most part sourcing parts/accessories/specialty items from Canada is just waiting in line to be raped and disappointed.
 
You're complaining about Honda parts prices? Never owned a KTM, Husky, or Maico I guess. My usual response is "That's it?" when I buy Honda parts. There's the odd part that I scratch my head at the price, but that's an anomaly.

I drive by a dealer every day on my commute. Stop in on the way home to order parts and if they're in the Oshawa warehouse I get a call before noon the next day that they're in. Vancouver, 50-50 the next day or the day after. 15 year old low volume model Honda. If they have to order from Japan they tell me 4-6 weeks, and I've never waited more than 3.
 
My Honda dealer tends to match prices on things, or at least come close. Have you asked?
To be honest, I haven't. The issue with Honda has been more with delivery lead times and so I haven't bothered to dig in with the dealer on price. Part of me resents the idea that I have to haggle every time to get a competitive price, though. Maybe I just need to build a relationship with the right shop. I'm in Hamilton, and wasn't blown away by DeWildt, but popped into Sturgess for some brake fluid and they seemed decent. Have a feeling I'll be there again before long...
 
You're complaining about Honda parts prices? Never owned a KTM, Husky, or Maico I guess. My usual response is "That's it?" when I buy Honda parts. There's the odd part that I scratch my head at the price, but that's an anomaly.
I own an Aprilia. Piaggio is a lot better than they used to be, but they're not Honda.

I'm not complaining about Honda themselves. I could've bought a newer RSV1000R for similar money, but bought the Honda knowing they would still stock parts. That said, for the RC51 they are all out of some items that are consumable. Some bearings, for example, are very hard to find.

The issue is as much about lead time as price. Unless it's a fastener that's shared with a newer model, lead time from Japan can take some time. Bits I ordered when I bought the bike still haven't arrived, while the US parts seller had everything to me in just over a week. Maybe it's a Covid thing and the big warehouses in the US happen to have stock that Honda Canada doesn't, but it's still frustrating when it's easier to get something from Japan via the US than it is to get directly.
 
Too many models, not enough parts standardisation in the motorcycle industry. Canadian distributors only want the low hanging fruit. It's best to go online and just get the best deal possible.
 
I own an Aprilia. Piaggio is a lot better than they used to be, but they're not Honda.

I'm not complaining about Honda themselves. I could've bought a newer RSV1000R for similar money, but bought the Honda knowing they would still stock parts. That said, for the RC51 they are all out of some items that are consumable. Some bearings, for example, are very hard to find.

The issue is as much about lead time as price. Unless it's a fastener that's shared with a newer model, lead time from Japan can take some time. Bits I ordered when I bought the bike still haven't arrived, while the US parts seller had everything to me in just over a week. Maybe it's a Covid thing and the big warehouses in the US happen to have stock that Honda Canada doesn't, but it's still frustrating when it's easier to get something from Japan via the US than it is to get directly.

RC51 pretty much explains it. How many did Honda Canada sell vs. the CBR1000rr? A dozen or so vs. hundreds? I'm in the same boat. A bike they sold few of vs. a "similar" model they sold a metric buttload of and maybe a few fasteners cross over between them. I'm pleasantly surprised when they do have parts in stock. Like I said, when they don't, I haven't waited more than 3 weeks for parts from Japan. Try a different dealer. You mentioned DeWildt and Sturgess. Haven't heard anything good about DeWildt, The guy you dealt with in service at Sturgess is my neighbour, and I won't go there unless it's 1pm Saturday afternoon, I need consumables, and need them now.
 
Economy of scale sucks
Crazy insurance rates
= This is a expensive luxury hobby in North America unfortunately

:(
 
Try a different dealer. You mentioned DeWildt and Sturgess. Haven't heard anything good about DeWildt, The guy you dealt with in service at Sturgess is my neighbour, and I won't go there unless it's 1pm Saturday afternoon, I need consumables, and need them now.
Any recommendations at this end of the lake? Sturgess is at least a bike shop, DeWildt is a boat dealer with motorcycles tucked in the corner...
 
It's inventory vs turnaround time. If you own a business and carry parts or whatever, you want the item to sell a minimum of 3 times a year if you are going to keep it in stock. Depending on the size of your building, will depend on the amount of stock you can carry, and your budget of course. If you have a good computer system, you can weed out the items that sit on your self for a year without selling. This is money sitting on your self, earning you nothing. When an item takes a year to sell, you don't re-order that item back in, you can replace that item with something that sells 5 or 10 times a year and is making you money each time.
 
Any recommendations at this end of the lake? Sturgess is at least a bike shop, DeWildt is a boat dealer with motorcycles tucked in the corner...

Stugess is small. I'd be surprised if they do 3 Honda orders a week. Milton Powersports has a daily grocery list and are getting parts in from both warehouses once a day, if not more.
 
Good luck ordering parts for a Japanese motorcycle once the model has been out of production for 7+ years. If your bike needs anything special after that you better have one in your spares tool box.
 

Back
Top Bottom